If you’re like most business owners, chances are you’ve spent a substantial amount of time and money designing a logo that represents your company. You’re using your logo on your business cards, your stationery, your website, your company’s signage and possibly even on the side of your company vehicle. These are all practices which make great business sense.
In the previous two installments of this series, we talked about using your choice of a domain name to establish your brand in the digital space and continued with a recommendation that you expand the practice into your choice of email addresses.
Today’s post will show you how you can quite simply utilize a standard feature of most email clients to add an additional element of branding to every email you send out: The Signature Block. “What”, you might ask, “is a signature block and how do I use it?” Wikipedia defines the signature block as “…a block of text appended to the end of an email message often containing the sender’s name, address, phone number, disclaimer or other contact information.” As described in Wikipedia, this represents the bare minimum of information that should be contained in a well-designed signature block. I like to think of the signature block as your “best shot” to provide the reader of your emails a foolproof way to not only locate all the information they will ever need to get back in contact with you (without having to look for your information from any other source) but also as a way for you to make a memorable impression.
Since a well-designed company logo is a great great way to make a memorable first impression on those who see it on your business card, your store signage or a mail promotion from you, it naturally follows that using your company logo it in your signature block is a great way to extend that favorable impression.
“How do I do that?” you might ask. If you just “poke around” in your email client, you’ll see an icon that looks like a “gear” or a link that says “settings”. When you click on it, you will probably find a place where the “Email Signature” is shown. This is where you can edit your signature, add what you want and import images such as your logo and even your photograph. The image below shows a screenshot of the signature block creation tool in my Workspace Email Client.
The image the top of this page is an example of a signature block for a fictitious company (with a photo and company logo) and the basic elements of a good signature block are also present. Seeing something like this at the bottom of every email you send reinforces not only your business identity but gives readers a friendly face to put together with your name, making you more memorable to them as well.
Why not get started on your signature block today? Can’t find where to set it up? We have experience in setting up signature blocks across multiple email clients! Email us to set up a free consultation.