While some folks are oblivious to this concept and others have no opinion, there are many in the business environment who fervently believe that few things in the online world reflect as poorly on a company as using a free service for either their website or their email address. Take a moment and consider that even the most economy-minded entrepreneur should be able to afford their own website with a domain name that they own themselves and an Email Address that promotes their unique Brand.
Why use email services like Hotmail, MSN, AOL (or even the behemoth Gmail) instead of letting your email address reflect your brand? If you are serious about your business, you owe it to yourself to take steps to get a unified strategy in place to make everything you do point to your brand. If your brand is what you want people to recognize when they go searching for your products and services, you should try to create a memorable brand using all the tools available and make it ubiquitous.
So how is that done? In our previous post we talked about using different strategies for creating a domain name based on your company name, a trade name or you product you sell. We also touched on how companies could register multiple domain names to cover all three. For now, let’s focus this example of branding on an email address that is based on the company name.
How many emails does a small business owner send and receive each day? My bet is that the average is somewhere between a dozen and many dozens of emails. It makes sense that when a customer or prospect thinks about sending you an email they have to type your specific email address in the “TO” field of their email client. Using the toy airplane example from the last article, let’s say your name is Joe Wright and your brother is Bill Wright. Together you own “The Wright Brothers Airplane Company LTD” and that you’ve chosen wrightbrothersltd.com for your domain name.
Which makes the most sense – your email being email@example.com or firstname.lastname@example.org? The answer should be obvious! Using the latter, in one fell swoop, you have provided the recipient of your email with the precise name of the sender – Joe Wright – and have reminded them that Joe’s company domain name is wrightbrothersltd.com.
This simple principle is a great way to unify your branding by using not only your domain name but your email address. The routine emails you send and receive every day will go to work for you, building brand recognition in your customers’ minds every time they fire off an email to you – or receive one.
Why not start branding your business through your email address today? Go on over to Studio902 Web Solutions online store and – if you don’t already have your own unique domain name – purchase a domain that represents your brand and ties it to an email account that promotes that brand with every email you send and receive!
In the next article, we’ll talk about the signature line of your emails – another strong branding technique.